Thinking about launching a new Facebook page for your company? Well you’re in luck…
Facebook released a new report on Tuesday that provides valuable insight into its users’ behaviors and demographics.
Below is a breakdown of its most notable statistics. (Click here to read the full report.)
Straight Numbers
- Facebook harbors 400 million people.
- Less than a third of Facebook’s users live in the United States – 70 percent come from other countries around the world.
- Half of Facebook’s 400 million users log in to Facebook every day.
Business
- More than 3 million active fan pages exist on Facebook.
- More than 1.5 million (half) of those active fan pages were created by businesses.
- Facebook fan pages have attracted 5.3 billion fans (individual users can become fans of multiple pages).
- More than 20 million (5 percent) of Facebook’s users regularly become fans of pages.
- More than 60 million (15 percent) use “Facebook Connect” every month with external websites.
The Average User
- The average user has 130 friends.
- The average user spends almost an hour on Facebook ever day.
- The average user becomes a fan of four pages every month.
- The average user has joined 13 groups.
- The average user writes 25 comments on other Facebook content every month.
Top 10 Cities on Facebook
- New York City
- Los Angeles
- Chicago
- Houston
- Phoenix
- Philadelphia
- San Antonio
- Dallas
- San Diego
- San Jose
